Christ does not need “brand managers”

So just as you received Christ Jesus as Lord, live in Him, rooted and built up in Him, established in the faith according to teaching, abounding in thanksgiving. Col. 2:6-7

Over time we can become more enamored with the brand of “Christian” than with the Christ we once received so gratefully and personally. We can trade our sense of identity in Christ for affiliation with a doctrine or a cause. We can appoint ourselves His brand managers and focus on exclusivity or commercial appeal. We can attempt to institutionalize, organize, or regulate in order to franchise the faith. In our zealous drive to establish something great for Him, we can forget that He is the one who establishes. We can over-complicate His grace and love. We don’t always recognize that we are doing this. Sometimes we need to step away and remember how to live in Him again in the simplicity of love, grace, and gratitude.

Lord, help me to rediscover the simple and beautiful experience of breathing in and out in rhythm with Your breath.